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The odds 'Awaken' for Star Wars

posted 3 days ago — 3 Comments

We are officially less than a month away from the opening of The Force Awakens, so it only seems fitting that we get serious about the latest Star Wars film. Yeah, because countless stories in the last year about the film hasn't quite done the trick yet.

Tim and I made our case last week for how big (or not) we think that The Force Awakens will be, but the total box office is only one piece of the action on this highly anticipated installment. Star Wars is a cultural phenomenon. It is a multi-generational touching stone and as such there...

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