President's weekend is always an interesting one at the box office. On the one hand, it falls right in prime awards season territory, so you would expect a bit of a bump to those award-contending films. On the other hand, kids are out of school today, so that bodes well for family-friendly fare.
So, how did it play out this year? A little bit of both, actually.
The real story though is that the holiday weekend is looking to come in at about half of last year's number. Of course, 2016 was buoyed by the breakout hit Deadpool, which fits neither the family-friendly or awards-contending storylines. I'm actually surprised that Fox didn't try to mimic Deadpool's path to success with Logan, considering that both films speak to similar audiences and are rated R.
Instead, Fox opted to play it a bit safer with...