2005 Drama Rated R 114 Minutes
|In Theaters||July 22, 2005|
|On Blu-ray||June 26, 2007||Now Available||?|
|On DVD||January 10, 2006||Now Available||?|
Though DJay, a streetwise Memphis pimp, has always had a way with words, that gift has long been misused; this philosopher-hustler lives a dead-end life at the fringes of society. Still, DJay wonders what happened to all the big dreams he had for his life.
A chance encounter with an old friend, Key, a sound engineer who has always wanted to make it in the music business, spurs DJay: if he's ever going to make his mark, it has to happen now. He begins to write down his freestyle raps - his flow - and the two team up with Shelby, a church musician with a beat machine, to lay down bass-thumping crunk tracks.
DJay's metamorphosis affects his entire house, as the women in his life - Shug and Nola - find ways to contribute to the creative process. With the impending visit to Memphis of hometown platinum-selling rapper Skinny Black, DJay has to make one last hustle if he's ever going to flow.
Box office gross: $22.2 million. View box office history.
Released by Paramount and MTV. See more credits.